Sunday, June 21, 2009

And You Were Paid To Think Of This?

Pure Stupidity. I was online earlier reading up on some news stories when I came across a new advertising campaign Sam's Club has decided to roll out. Would you like to guess what it is? I don't think in a million years a normal person who uses less than half of their brain would have thought this is a good idea. Finished guessing?

What would you do if you went there to pick up your prescriptions and upon entering the pharmacy area with your kid, some employee handed you a pill bottle bottle with candy in it? Yup, you read that correctly. Apparently the executives at Sam's though it would be an excellent marketing campaign to have the pharmacy hand out free candy in RX bottles with the store address and hours on the label. This takes stupid to a brand new level.

I can't for the life of me figure out why on earth this idea even made it out of the first conference room. You mean to tell me a room full of educated adults thought distributing candy to children in pill bottles was a brilliant advertising tool. The real scary thing is, at least two or three actual pharmacists sit on these marketing teams. Wow. So here you have educated people who I can only assume at least one of them has a small child, brainstorming these ideas and endangering the lives of children is the best they can come up with?

Maybe I'm biased because I work in a pharmacy and I know how dangerous this is...Oh wait, that's not it. I HAVE COMMON SENSE! I think you get the point of this rant. Sam's Club...this is a marketing fail of epic proportions and you people should be ashamed for allowing such a poor poor taste in judgement to even make it past one of the initial brain storming sessions. Sheesh, why don't you people just start recycling dirty needles next. Unbelievable.


Jacqueline said...

Oh wow that is stupid! We have a membership there but I hadn't noticed anything like that. Wait to go, Sams! Let kids think that pills are candy and just hope for the best.

Ugh...who in their right mind came up with that?

Rebecca said...

That's an idea for the Fail blog for sure!

Princess Peaches said...

Well, Jacqueline, on a mommy board, someone brought up the idea that maybe Lindsay Lohan has taken over their marketing.